Fashion Industry - Second Largest Polluter in the World

Did you know that the fashion industry is the second largest polluter in the world right behind fossil fuels? Currently, the fashion industry contributes 10% to the planets carbon emissions. By 2050, it's estimated that the fashion industry will be contributing 25% of the worlds carbon emissions. 

So, the biggest culprit in leading this fashion polluting is Fast Fashion. The cheap, disposable garments that only last a season or two that are produced in countries that over-rely on coal and gas. 

In an Instagram driven world, where more is more, cheap can’t be cheap enough and we are polluted in an overwhelming amount of sponsored ads of the latest sunglasses, hats and workout leggings on the daily. Only 15% of apparel is donated or repurposed, leaving the balance in our landfills that can take up to 200 years to de-compose.

Where does that leave us as humans? 

That's where we come in. At Free Flow Active, our passion and purpose is to create an apparel brand that brings awareness to environmental issues, climate change and overall ocean health. Our goal has been and will continue to be to create timeless, high-quality apparel that stands the test of time through fashionability, quality and sustainability.

We know you want to look good and feel good about the choices you make and what you put on your body. We get that your personal style is important to you and that it's something you want to portray on your own social media pages.

We don't want to stifle your creativity, we want to see more of it! 

"Ultimately, we want you to be wearing the same Free Flow Active apparel for years to come and have it still be at the top of your activewear drawer."

Together, we can help reduce the impact that the fashion industry has on our environment. Here are some ways you can help the planet through your fashion choices:

  • Purchase clothing made from natural and recycled fibres. Cotton, linen and recycled materials are all great choices. While we hope Free Flow is always your top choice, there are many amazing sustainable brands from around the world.
  • Recycle your clothes. Sites such as Poshmark and Ebay allow you to easily and conveniently recycle your clothes to a new owner and make a couple bucks on the side. Sites like these are amazing resources to find gently used “new to you” items that freshen up your closet. This is great for the planet AND your wallet!
  • Repurpose your items. Has a Tik Tok informed you that skinny jeans are out? Turn them into shorts.
  • DONATE! Many fashionistas consider thrift shopping a sport. What you no longer have a use for may bring someone else a lot of joy! Check out your local donation centres.
  • Purchase Vintage. There are so many creative outlets and sites to get incredible ideas. Our favourites are: @layitonmee @217vintage and @wheel_house